Higher Education · Full-Funnel Growth
William Jessup University.
Three Years Of Integrated Growth.
33.8%
YoY enrollment growth
246%
Yield-event attendance lift
236%
Social engagement lift
17
Students actualized from a campus conversion effort
The challenge + opportunity
Build The System, Not Just The Campaign.
UMEH Agency served as a senior growth partner across enrollment marketing, brand campaigns, event promotion, and full-funnel digital strategy for William Jessup University.
How we did it
Integrated Decisions. One Outcome.
- Built integrated awareness, consideration, and conversion campaigns for undergraduate and graduate programs.
- Refreshed visual and messaging frameworks to strengthen competitive positioning.
- Designed and promoted yield events with targeted digital campaigns.
- Launched program-specific campaigns using organic content, email, and partnerships, including zero-paid-media launches.
- Delivered attribution-oriented reporting across channels.
The result
What Moved.
Across the engagement, integrated enrollment, event and brand work supported 33.8% year-over-year enrollment growth, major yield-event attendance gains, stronger social engagement and measurable student conversion. Contribution language is used where isolated causal attribution is not available.
Case-study metrics are presented from the existing UMEH case source. Contribution language is used where causal attribution is not isolated.
Your next move
Start With Your Highest-Leverage Constraint.
The Brand Impact Assessment identifies which part of your growth system needs attention first.