Faith Organization · Event Campaign
National Day of Prayer.
$500 Spend. $140,010 Event Revenue.
$140,010
Event revenue
1,400+
Attendees
1,200
Leads in 14 days
$500
Paid media spend
The challenge + opportunity
Build The System, Not Just The Campaign.
UMEH Agency partnered with National Day of Prayer Sacramento to transform a local prayer gathering into the city’s largest faith-based event. A 14-day integrated campaign combined paid, email, organic, and grassroots distribution.
How we did it
Integrated Decisions. One Outcome.
- Integrated paid advertising, email marketing, social media, and grassroots outreach into one 14-day campaign.
- Built custom and lookalike audiences from existing church and faith-community databases.
- Designed mobile-first registration flows that reduced RSVP friction.
- Equipped 20+ partner churches with branded, share-ready assets.
- Adjusted creative, email sends, and social distribution daily using performance data.
The result
What Moved.
The campaign generated $140,010 in event revenue from $500 in ad spend. More than 1,400 people attended against an original goal of 400, and 1,200 leads were captured in the campaign window. The work became a repeatable event-growth playbook.
Case-study metrics are presented from the existing UMEH case source. Contribution language is used where causal attribution is not isolated.
Your next move
Start With Your Highest-Leverage Constraint.
The Brand Impact Assessment identifies which part of your growth system needs attention first.