Faith Organization · Product Launch
Project Church Apparel.
Sold Out In 48 Hours.
263.64%
ROI
48 hrs
Sell-through
130%
Social engagement growth
1
Launch playbook
The challenge + opportunity
Build The System, Not Just The Campaign.
UMEH Agency partnered with Project Church to launch a merchandise line from creative concept through production, marketing, and launch.
How we did it
Integrated Decisions. One Outcome.
- Designed the apparel line from concept through production around the church brand.
- Built pre-launch demand through teaser content, countdowns, and early access.
- Coordinated launch across Instagram, email, and in-person channels.
- Used limited-edition drops to create urgency.
- Activated the church community through user-generated content.
The result
What Moved.
The line sold out within 48 hours and delivered a 263.64% ROI. Social engagement grew 130% during the campaign period, creating a template for future product launches.
Case-study metrics are presented from the existing UMEH case source. Contribution language is used where causal attribution is not isolated.
Your next move
Start With Your Highest-Leverage Constraint.
The Brand Impact Assessment identifies which part of your growth system needs attention first.